Introduction: Together with the internet technology related to various industries recent years, The product and sales model has changed a lot and has a big difference compare with earlier. The mobil internet and the internet of things has caused the intelligent transform during the hotel industry.
Together with the internet technology related to various industries recent years, The product and sales model has changed a lot and has a big difference compare with earlier. The mobil internet and the internet of things has caused the intelligent transform during the hotel industry. On the Nov, 19thof 2015, EASEIC has attend the The sixteenth China International Building Intelligence Summit and North China area Sales manager Mr.Liao has introduced the energy system, lighting control and other fields that EASEIC are doing, and share his opinion about these fields.
Intelligent hotel development Trend
From the conventional, the general requirements of the hotel management company nothing more than to improve the hotel occupancy rate, energy saving and easy to maintain the expansion of equipment, improve hotel management efficiency, so that customers in the customer's satisfaction to improve. Mr. Liao Chunling believes that, on these basis, the advantage is to attract more guests to the focus of the hotel occupancy, such as the sea, the theme of the film and other features of the decoration style decoration.
Now the world has entered an era of mobile Internet, mobile Internet to push us to advance an era of experience economy, to redefine the hotel experience. In the mobile Internet era at any time, any place can get the services we need, the definition of the hotel, is to provide a safe, comfortable, convenient period of time to rest or sleep space business institutions.
Four points of Intelligent Hotel
WIFI cover
According to statistics, in 2015 the number of mobile Internet users has reached, accounting for 87.2% of the total number of Internet users. For the hotel, we generally Check Inn Hotel is the first thing is to ask the hotel's WIFI account and password, the quality of the hotel WIFI determines the hotel occupancy rate and the number of customer complaints. We have a professional staff to do some professional deployment in different areas, such as in the lobby, conference rooms, rooms will have a different wireless AP access equipment."
In terms of the deployment of the hotel WIFI Mr. Liao Chunling said, with a wireless coverage, we can implement the precise guide Yi Tak, when the VIP guests into the future, it will send a message to welcome to live. We can by a real-time navigation system, help you to your room and into the room, our VIP customers of the previous information will automatically adjust the temperature, and after you enter the room will display a welcome you on the TV in the room. "
Self media
On the other hand, for WIFI coverage of Mr. Liao Chunling believes that the hotel can also become a precise marketing entrance, for example, through micro channel scan code authentication login WiFi, the hotel is an increase of fans. Thus through the micro channel to do part of the hotel, including micro channel registration, check in, open the door, control room lights, curtains, air conditioning and even control the inside of the coffee machine, and finally check out.
These individual customer experience, can be very convenient to real share to the circle of friends, in today's era from the media, micro channel can be used as a non marketing platform, to traditional marketing, through OTA distribution, after by Party A's own marketing, through the micro channel, app, the official website to do direct marketing is a trend in the future is very effective direct sales model.
Interactive experience
As for the first time into the door TV display welcome words, based on cloud technology through the television system release information, such as HD video conference, entertainment, etc. these digital butler service, cloud technology makes the TV port service call rooms, remote control and management of the cloud network technology is the current trend in the development of the industry, in addition to the micro channel, but also through the hotel room TV to achieve the interaction experience.
"In the interactive experience, I think there is a very important one is the wisdom of perception." Speaking of wisdom of the hotel and customer interactive experience, Mr. Liao Chunling introduced to "by some of the sensor in the room to get the guest in the room inside is active or sleep state and outside state or in the room, to automatically adjust the room air conditioning and lighting equipment. On the one hand is to give customers a particularly convenient control, and comfortable environment, on the other hand can also help the hotel to achieve full energy saving."
Data policy
Big data is an important product of the Internet era, but also to provide us with a basis for precision marketing. Mr. Liao Chunling that "these customers data acquisition after Yi Tak can provides basis of some marketing to customers of the hotel, guests, for instance the age, gender, consumption habits can be in a large collection of data, through the data can be given the impact of hotel operations and profit heavy correlation factors, make the corresponding operation decision."
Simple to say that is the wisdom of the hotel to welcome guests, understanding the guest, contact with the customers and take care of the guests, finally through the analysis of data and for the guests to do to improve, and finally amazing to guests, to enhance customer satisfaction, the guests form secondary consumer, recommend more guests came to the hotel.